Hello Everyone, in This Post I am Going to Talk about How to build an ideal client community with Instagram? If a freelancer wants to build a stable career for the long term, he needs to know the process of how to generate clients from different platforms outside the online marketplace. Platforms like Facebook group, LinkedIn or Instagram are very effective for generating clients. But freelancers in our country don’t know much about how to get clients for their freelancing business from Instagram.
Instagram is one of the most popular social media platforms in the world. Celebrities and business owners from all over the world use Instagram to promote themselves.
In addition to this, it is possible to build an ideal client community for freelancing businesses from here by using Instagram and following the right strategies. What?
Want to know more details?
No worries, because today I will discuss for everyone how to use Instagram in the right way to build a freelancer engaged ideal client community and be able to achieve success.
For those of you who are not familiar with the term Ideal Client, let us know at the beginning of this article what is meant by Ideal Client. Ideal clients are some loyal clients of a business who repeatedly seek services from that business and at the same time promote that business by referring them to others. The role of such clients is very effective in enhancing the branding of any business and generating More and more sales.
That’s why if you are a freelancer, you should have an engaged ideal client community but mandatory.
Now let’s come to the real part of today’s writing.
When freelancers go on to build an ideal client community based on their niche via Instagram, they think that the more followers they have on their Instagram account, the easier it will be to find clients. In other words, in simple words, they think, “the more followers, the more clients.”
But the fact is that the number of followers on the account does not matter much in order to build an ideal client community through Instagram. If you have a small number of followers and you can build a proper connection with them, you will find that you will get the ideal client from that small number of followers. On the other hand, if there are thousands of followers in the account but there is no connection with them, then it will never be possible to find an ideal client.
For this reason, we can never focus on increasing the number of followers. Instead, focus on the quality of Instagram followers and the people you are following, as well as how to maintain proper connections with them. Now let’s talk about how you can find the ideal client’s Instagram account. Proper research needs to be done at the beginning to do this.
Read also: How To Become a Successful Freelancer?
You can use hashtags to find the profile of ideal clients
Everyone knows that hashtags are used to increase the reach of Instagram posts. Try to find out through research at the beginning. Those who can be the ideal client can use any hashtags. Then search through those hashtags to find their profiles and follow them.
Also, try to find out the profiles of some of the people who search on Instagram, who are already connected to your competitors. Because only those who are connected to your competitors can be included in your ideal client community.
Once you’ve found the Instagram accounts of some of the ideal clients, the next step is to try to build a genuine relationship with them. And in order to build up this relationship, you have to interact with them properly. By doing this you will be able to engage them with yourself, which will bring benefits later.
Now the question is how to do this?
This task is not difficult at all. First of all, like their Instagram post. You can also read the caption of their post or look at the pictures and share your thoughts in detail in the comment box.
Remember, a thoughtful comment can help a freelancer to engage with his or her ideal clients. Because when someone reads your comment, they will realize that the person who commented has read the post or noticed the picture long enough.
Then he will also feel interested to interact with you.
Besides commenting, you can also knock those people in the inbox if you want. However, never try to sell your service at the beginning of the conversation in the inbox. Someone has to follow a special tactic when inboxing. That is to say to the person you are inboxing that you are genuinely interested in building a connection with him.
So you can share your thoughts or opinions with any recent post on their profile without just hi-hello in the inbox. You will see that the person you are inboxing will continue the conversation with you and from here the genuine relationship with that person will gradually build up.
In this way, you need to be connected with the ideal client on a regular basis, so that it is possible for them to sell their service later. And consistency is one of the key to building an engaging ideal client community.
By no means do I want to convey that I recommend for the mother to be inactive. Because many more freelancers try to attract these people to their service. So, once you stop with the effort, then you have to eat Himshim as soon as it comes to the notice of those clients.
So those who will be identified as ideal clients, like their posts regularly, comment and at the same time try to make conversations in the inbox on a regular basis. You will see that when you market your service, you will get the first positive response from them.
That was the guideline for building an ideal client community through Instagram. Hopefully, I have been able to break the misconception of those who have been thinking for so long that it is not possible to get freelancing clients from Instagram. So, if you want to use Instagram to ensure success in your freelancing career, then patiently follow my guidelines.